Our Beginning

MyVeloFit was founded in 2020 by Jesse Jarjour and Justin Goulding. After decades of experience in the cycling industry and professional bike fitting, MyVeloFit was created to help riders everywhere improve their cycling experience. MyVeloFit helps put the power of personalized bike fitting and sizing in the palm of every rider's hand. Delivering detailed, accurate, video-based bike sizing and fitting with no specialized tools, equipment or knowledge.

Jesse Jarjour - Co-founder and CEO of MyVeloFit

Jesse's cycling journey was destined to end in bike fitting after first being sold a bike that was two sizes too big. The resulting chronic discomfort and related injuries transformed into a passion for finding the right riding position. The improvement he experienced after his first professional bike fit inspired a career change from economics to bikes, fueling a quest to help others unlock the joy of cycling.

Jesse embarked on a path to understanding bike fitting, earning a Level 2 Certification from the International Bike Fit Institute and securing certifications from leading bike fit technology providers like Retul and Trek. Over the past 10+ years, Jesse has personally delivered bike fits to over 2,000 individuals, from first-time riders to national champions and professional athletes. Beyond fitting, Jesse’s passion for helping athletes achieve their potential led him to becoming a certified USAC Level 3 cycling coach.

But his passion didn't stop at the physical aspects of cycling. Recognizing the importance of data in enhancing the value of bike fitting, Jesse sought to blend his economic and analytic skills with his cycling expertise. This journey led him to acquire knowledge in Data Science and Machine Learning, certifications that now underpin MyVeloFit’s unique approach to delivering online bike fits.

Today, Jesse integrates his deep understanding of cycling, data analytics, and computer vision to develop innovative fit solutions. His multifaceted expertise is instrumental in making MyVeloFit a leader in online bike fitting, enhancing cyclists' experiences worldwide.

Justin Goulding - Co-founder and COO of MyVeloFit

Cycling is in Justin's blood; his love for it started when he was just 4 days old, snuck out of the house and brought into a bike shop by his dad. Growing up in the height of the freeride movement, he spent his summers riding the legendary trails of Vancouver's North Shore and later racing downhill. He has since gone on to also become a passionate road and gravel cyclist, loving anything that takes place on two wheels.

Justin's passion for cycling goes beyond the thrill of the ride. He's a trained trail builder, guide, and for many years ran a mountain bike kids camp, dedicated to passing on his love for riding to younger generations. His commitment to cycling also extends to his academic and professional life. Holding a BA in Sustainable Design, a certificate in Mountain Bike Operations, and an MPhil in Planning, Growth, and Regeneration, Justin used his expertise to help communities across North America become more bike-friendly as an active transportation planning consultant.

Having worked for over 20 years in the bike and outdoor industry, Justin's roles have ranged from sales and procurement to operations. His experience in bicycle retail and the transformative power of his first bike fit has only strengthened his commitment to helping riders - both new and old - get the most out of their riding experience. At MyVeloFit, Justin utilizes his unique blend of hands-on industry experience, academic knowledge, and personal passion to help riders unlock cycling's full potential.

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